Education background

2002-2004       MBA from New York Institute of Technology, a joint program with JUFE
1988-1991       Post-graduate Diploma in Enlish Language and Literature with focus on Business English in Shanghai International Studies Universities
1982-1986       Bachelor of Art in Enlish Language and Literature in Jiangxi Normal University
2002.4-2002.6 Further Studied MBA short-course program at HEC, Paris, France
1997-1998 Visiting Scholar in Waikato University, Halmiton, New Zealand

Working Experience

1986-1992      worked as a teacher at Basic Course Department in Jiangxi        University of Finance and Economics (JUFE)， teaching Foundation English
1992-up to date work as a teacher at School of International Trade and Economics in JUFE, teaching professional courses
2008.3-2008.5 worked as a visiting professor at Kajaani University of Applied Sciences, teaching Chinese Business Culture

Leadership Experience
2002-2004   Deputy Director of the School of International Economics and Trade, JUFE
1998-2002       Head of Department of International Trade of the school, JUFE
1992-1997       Head of Business English Section of the school, JUFE

Courses Taught:

Undergraduates:  International Marketing, Internet Marketing, E-commerce Theory and Practice, Cross-cultural Business Communication
Postgraduates:  Research on Current Issues of E-commerce, International Marketing Research, Consumer Behavior

Research Interests:
International Marketing, Internet Marketing, Cross-cultural Marketing Management

Papers Published:
1. Collaborate E-Commerce: 21st Century Business Model, Jiangxi Social Science, Sept., 2002
2. A Study of Campus Business Model, Journal of Jiangxi University of Finance and Economics, March, 2005
3. A Study on the Development and Tactics of e-Government Construction of Jiangxi Province, The Association for Computing Machinery, Inc.(ACM), Aug., 2005
4. Pricing Strategies for Digital Products, Southeastern University of Finance and Economics Press, June, 2004
5. A Study of Free Price Strategies of Digital Products, Enterprise Economy, May, 2005
6. The Impact of Cultural Differences on Sino-American Online Consumer Behavior, Business Time, March, 2011

Books Published:
1. Introduction to E-Commerce (2nd Edition), Shanghai University of Finance and Economics Press, Jan. 2013
2. Internet Marketing (2nd Edition), China Finance and Economy Press, Oct. 2006
3. E-commerce Management, South China Technology Unversoity Press, July, 2006
4. Practice Couse in International Business English (2nd Editor), China Business Press, Oct. 2005

Projects Completed:
1. Simulation System of Collaborative International Trade, Jiangxi Education Bureau, Dec., 2005
2. A Study of E-commerce Teaching, Jiangxi Education Bureau, Dec., 2005
3. A Study on the Development and Countermeasures of Jiangxi SME E-commerce, Jiangxi Education Bureau, Jane, 2005
4. A Study on Training Model of E-commerce Talents in Financial Universities (participant), Teaching Reform Project of Jiangxi Education Bureau, Jan. 2011
5. A Study on the Development Tendency of Jiangxi Internaional Air Cargo Agency (participant), Jiangxi Education Bureau, Dec. 2010

Contact:
Email:markdu@hotmail.com，